Flytrap Marketing specializes in both newsletters for print as well as e-newsletters using Constant Contact. Both forms of the traditional newsletter are effective forums for marketing to existing and potential clients. They provide needed updates on your company, your product or service, and even upcoming promotions.
The print newsletter is useful as a marketing tool both as a convenient handout to clients in meetings or visitors to your office, but also can be used in a frequent mailing to customers and industry contacts that may not utilize email or the internet on a regular basis. We can work with you to create articles, provide graphics, design, layout and deliver your print newsletter to existing and potential clients, both via direct mail and optimized for email delivery in PDF format. View a sample.
E-newsletters via Constant Contact
Throughout the course of your marketing and client relationship endeavors you will collect e-mail addresses through mechanisms such as your website, contact forms and direct contact with your client base. A key component of capturing and maintaining customers is frequent communications with that customer base.
E-newsletters establish and maintain this dialog with measurable results. Using Constant Contact we can customize newsletters, surveys and other customer-facing communication tools and target specific client and market segments. Constant Contact also allows you to track the effectiveness of your mailing with in-depth reporting on email opens, clickthroughs and unsubscribes. Because Constant Contact is vigilant in preventing unwanted email spam, their software will optimize and check every mailing for optimal delivery, ensuring the content is such that it will be delivered to your clients. In conjunction with your newsletter mailing we utilize Google Analytics to learn more about visitors to your site, analyzing what search engine they used, what pages of your site they viewed and how long they remained on your site.
Using a combination of direct mail and email communications, Flytrap Marketing can help you open up an ongoing dialogue with your existing and potential clients and provide a cost-effective and continual marketing opportunity for your business.
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